Pokémon Go Local Marketing Tips

Pokémon Go is proving to be a tool for driving sales at local businesses. Here’s How.. This week the UK has become the fifth country worldwide where Pokémon Go is officially available. This game offers players the opportunity to roam...

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How to Cope with Spam in Google Analytics

I often get questions from clients or marketeers who are frustrated by rubbish (spam) visits in their Google Analytics. Google Analytics spam, often call ghost spam or referral spam, contaminates the data making it difficult to see the real trends...

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