PPC Advertising

Most purchasing decisions start with a Google or Bing search. Pay Per Click (PPC) advertising is the quickest, most direct, way to reach new clients and customers who are already looking for your products. For this reason we often recommend PPC Advertising for new launches to get the till ringing on Day 1. A well designed landing page will then convert them to new leads or Sales for your business. At MidWeb our experts hold current Google certification for both Google AdWords and Google  analytics.  We take the time to understand your business and your marketing goals to provide PPC as an integrated part of a bespoke marketing strategy. We monitor and report on the results, optimising the campaigns to respond to market changes and achieve the best return on your investment. We ensure that you understand the options, have full visibility of the performance and can discuss or update parameters or keywords as required.

Save money on your PPC Advertising

If you are already running PPC Campaigns, we have a great track record of reducing spend whilst maintaining or growing the traffic and conversions. Our system of constant review of low performing keywords, implementing negative key phrases, and utilising Googles own optimising tools rarely fails to deliver.

SEO

As Organic Search Engine Optimisation (SEO) experts, we also understand that getting your website top of Google and Bing for free will deliver huge long term value for you and your business. For that reason we can also work with you to get all of your best performing keywords to the top of Google for free. This gives you a long term reliable source of enquiries and sales whilst reducing your reliance and spend on PPC.

How it works

• We run PPC (pay per click) campaigns to get your site found by people interested in your products or services. 
• Design dynamic animated display ads that catch the eye and entice people to click.
• Run display marketing campaigns showing you ad beside related content or to relevant people on the web.
• Re market your products by displaying ads to people who have previously shown interest.
• Design and build effective landing pages to convert paid clicks into business leads.
• Monitor Conversions to give a cost per lead
  • Sales
  • All forms and Enquiries
  • Phone calls
  • Text Chats