25-01-24Marketing

The future of digital marketing with AI

In the marketing world, maintaining a competitive edge is crucial for success. Artificial Intelligence (AI), is a ground breaking technology that has not only transformed industries but is currently revolutionising things for our team here at Midweb. It is reshaping the marketing agency scene, and In 2023 15% of UK businesses use at least one AI Technology. Midweb is a part of that statistic and it has been enabling us to accomplish much more with significantly fewer resources.

Saving time and money:

AI helps make writing easier, so writers can focus on being creative. It gives a strong starting point for writing that can be changed to fit what the writer likes, making sure the basic structure is right. This makes content creation faster and gives clients more for their money. The result is better content without the usual time and money worries.

Rapid Research:

AI is really helpful for looking at data and making predictions, which is a big advantage. AI quickly scans through a lot of information, giving writers the details and stats they need. It speeds up the research part, giving accurate and current info and even predicting more useful topics. This means you get detailed information super fast, cutting down on the time spent on research.

Clarity in Content:

AI tools help writers develop ideas, make outlines, and write content. Grammar and style checkers do more than just spell-check, they look at the overall writing style and suggest ways to improve it. This makes sure the final product not only is mistake-free but also keeps the tone you want.

How we use AI at Midweb

Semrush is an example of a software that’s very beneficial, acting like an SEO writing assistant. It uses AI to scan work for SEO, readability, tone etc…ideal for the marketing industry and is a great way to ensure your work reaches the biggest audience. Here at Midweb, we understand that work generated entirely through using AI doesn’t have the best results with Google. Some software means Google can detect between human and Ai AI-generated content and therefore it is best to use it to assist you rather than be relied on solely. This is why we can guarantee you optimal results, as our team has a solid understanding of this software. 

AI is the future, transforming industries and enhancing work. Let us help incorporate AI into your marketing plans, here at Midweb we lead in maximising results for less. Contact us today to guarantee your business’s success.